Max Postyn Media Unit 1

Ownership Franchising Call of Duty franchises out to comic books, mega blocks, upper deck board games and action figures (Plan B toys) for compensation to use their ideas. Marketing Strategy But for this year’s CoD title “WWII,” Activision is placing more focus on billboards rather than popular digital platforms.  This is because the first three CoD titles were set in WWII, and news had already leaked that the new game would be set in the same time period.  Billboards also make fans feel more physically connected and involved on the ground with the CoD community, Harvey said . On Wednesday, Michael Condrey and Glen Schofield, the founders and co-studio heads of Sledgehammer Games who developed “WWII,” and Hirshberg will reveal the new game and trailer in a live stream on CallofDuty.com , Facebook, Twitter and Instagram .  On the same day, five billboards will go up in New York City, Los Angeles, London and Paris. There...

Radio Platforms Apps- TuneIn radio Online web players Radio- FM, AM Podcasts- audio/visual DAB (Digital Audio Broadcasting, available via a DAB radio) Dedicated station's website Where? Car radio Alexa/Google Home Amazon echo Black box- laptops, tablets, smart phones Television Online Heart has sister channels owned by Global including Heart, Classic, Smooth, Capital, Radio X, LBC, Gold 19 of Heart's 22 channels are owned by Global. The other three- Heart Hertfordshire, North Wales and Yorkshire- are owned by Communicorp and operated under a franchise agreement Above the line traditional advertising Only first names of the presenters connoting an informal feel. Lack of serifs show that the brand is new and hip. The slogan is in capital bold letters to emphasise it. Advertisement on the website. Flowers due to the upcoming Mother's day. Mode of address- The way in which a media product speaks to, or attracts, its audience Sound motif- A sound effect ...

Marketing and Distribution Newspapers make money through selling ad space or through subscriptions in order to compete at other prices (sometimes free) The Sun has a target demographic C2-D Males. They focus on print copies rather than digital copies. Above the line advertising through TV, billboards, puns, word play The Independent- A-C target demographic. Completely digitalised with a paid subscription to have access to the app (daily) which is £5.99 a month Textual Analysis Large font. Barely any text in an attempt to attract viewers. Sexual innuendos and puns are on the cover . The woman on the left is used to appeal to the predominately male audience, The Sun often shows women on its pages who are objectified for the male gaize Independent newspaper comparably has a lot more lettering than The Sun suggesting that it is meant for a higher class of reader who don't rely on pictures and puns to attract their opinion. Newspaper Audiences In total...

Mise-en-scène (what is shown in the shot) Props Setting Blocking (of the set by characters) Colour palette Lighting Hair Makeup Performance Facial expressions Body Language Hand gestures Camera work Shot size- xcu, xu, mcu, ms, mls, ls, xls Camera movement-dolly, crane, tilt (up, down), pan (left, right), handheld, tracking POV shot Camera angle Shot reverse shot Editing Pacing Length of shot Transition- dissolve, fade, straight cut, wipe 180 degree rule Elliptical editing (deliberately cutting things out of film that the audience doesn't necessarily need to see) Sound Diegetic  Ambient sound (background sound), soundscape Foley (artificial sounds made with everyday objects) Non Diegetic (not in the film world) Music (score) Voice over Hyperreal Macro features Narrative Aesthetics (how a film looks and feels) Representation Ideology Genre Stereotype Get Out Genre Horror/Mystery/Thriller (Hybrid) Horror Conventions Genre- stereotype ...

Demographic Get Out 13-20 Year olds Male Black A-C2 Frozen 5-10 Year Olds Female White A-C2 Get Out has a primary audience of 13-20 Black males in the social grades A-C2. As this is a very small percentage of the population would the film be intended for, it would be a niche movie. However, after it was announced that Get Out would be nominated for an Oscar, the hype and therefore the range of people the film would appeal to expanded making the film a lot more mainstream

Tabloid (Redtops) The SunMail (Metro) (The Daily Mirror) The Express Broadsheet Financial Times The Guardian The Telegraph The Independent The Evening Standard