Revision

Readership
The sun and the daily mail
Tablets and broadsheets
Content and justification
4 newspapers
Listenership on the radio
Trends and patterns

David Gauntlett (2004) argues that the passive spectatorship model is out-dated; it patronises audiences by assuming that they are all the same. He takes issue with the idea that media texts are solely to blame for societal ills, without taking sociological or psychological problems into consideration.
Gauntlett argues, rather, for active audience theory.

Vertical integration
online and social media services

Horizontal integration
Distribution
TV channels
Merchendising
etc

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