Heart FM Radio
Radio Platforms
Apps- TuneIn radio
Online web players
Radio- FM, AM
Podcasts- audio/visual
DAB (Digital Audio Broadcasting, available via a DAB radio)
Dedicated station's website
Where?
Car radio
Alexa/Google Home
Amazon echo
Black box- laptops, tablets, smart phones
Television
Online
Heart has sister channels owned by Global including Heart, Classic, Smooth, Capital, Radio X, LBC, Gold
19 of Heart's 22 channels are owned by Global. The other three- Heart Hertfordshire, North Wales and Yorkshire- are owned by Communicorp and operated under a franchise agreement
Above the line traditional advertising
Only first names of the presenters connoting an informal feel. Lack of serifs show that the brand is new and hip. The slogan is in capital bold letters to emphasise it.
Advertisement on the website. Flowers due to the upcoming Mother's day.
Mode of address- The way in which a media product speaks to, or attracts, its audience
Sound motif- A sound effect or combination of sound effects associated with a particular setting, situation, character or idea
Ident- A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air
Heart
Mode of address- the presenters allow the public to call in to give them content to talk and laugh about. This appeals to its target audience of 25-45 year olds because they would be listening to the station in the car or during breakfast and would want to have the feeling of someone talking to them. At the end of the segment the sound motif is heard in case anyone just switched to the station and for brand recognition.
Apps- TuneIn radio
Online web players
Radio- FM, AM
Podcasts- audio/visual
DAB (Digital Audio Broadcasting, available via a DAB radio)
Dedicated station's website
Where?
Car radio
Alexa/Google Home
Amazon echo
Black box- laptops, tablets, smart phones
Television
Online
Heart has sister channels owned by Global including Heart, Classic, Smooth, Capital, Radio X, LBC, Gold
19 of Heart's 22 channels are owned by Global. The other three- Heart Hertfordshire, North Wales and Yorkshire- are owned by Communicorp and operated under a franchise agreement
Above the line traditional advertising
Mode of address- The way in which a media product speaks to, or attracts, its audience
Sound motif- A sound effect or combination of sound effects associated with a particular setting, situation, character or idea
Ident- A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air
Heart
Mode of address- the presenters allow the public to call in to give them content to talk and laugh about. This appeals to its target audience of 25-45 year olds because they would be listening to the station in the car or during breakfast and would want to have the feeling of someone talking to them. At the end of the segment the sound motif is heard in case anyone just switched to the station and for brand recognition.
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