Newspapers

Marketing and Distribution
Newspapers make money through selling ad space or through subscriptions in order to compete at other prices (sometimes free)
The Sun has a target demographic C2-D Males. They focus on print copies rather than digital copies. Above the line advertising through TV, billboards, puns, word play
The Independent- A-C target demographic. Completely digitalised with a paid subscription to have access to the app (daily) which is £5.99 a month

Textual Analysis

Large font. Barely any text in an attempt to attract viewers. Sexual innuendos and puns are on the cover

. The woman on the left is used to appeal to the predominately male audience, The Sun often shows women on its pages who are objectified for the male gaize















Independent newspaper comparably has a lot more lettering than The Sun suggesting that it is meant for a higher class of reader who don't rely on pictures and puns to attract their opinion.

Newspaper Audiences

In total, the Independent's main readership comes from the ABC1 class. Of their 270,000 readers, 211,000 are in said class. The majority of its readers are men who more than double the amount of female readers. This divide in gender within its readers is bigger than that of The Sun who's newspaper is traditionally thought of as adhering to the male gaze theory.

From the mid 1960s to the late 1970s, the Sun had constant growth after which its circulation's growth relatively slowed down until the late 1980s where it peaked circulation at 4 million a day. After that there was sporadic decline with very few years of growth until peak decline from 2011 to 2015 ending with a readership at 2 million readers a day; the same readership as 1968.

PAMco

Publisher's Audience Measurement company

They collect stats; who's reading what, how are they consuming it etc

IPSO

Independent Press Standards Organisation

They regulate the content of all the press (newspaper) and magazine copy

Editor's code of practise includes:

Accuracy

Privacy

Harassment

Intrusion into shock or grief

Reporting suicide

Children

Children in sex cases

Hospitals

Reporting in crime

Clandestine devices and subterfuge

Victims of sexual assault

Discrimination

Financial journalism

Confidential sources

Witness payments in criminal trials

Payment to criminals

Exam Style Question

The Sun tends to have content adhering to middle to lower class males in England which is