TV Advertising and Market
Payments from brands in return for their placement of promotional material on pages or during production- could be in the form of commercial breaks, or via product placement
Advertising could be considered in two main ways:
Traditional advertising Print- Posters, Sponsorship, newspaper, magazine, brochures (flyers), business cards, billboards, Radio, Television
Digital Advertising Social media, sponsored ads on Instagram, Company website, pop-up ads, search engine marketing, video ads, email marketing
https://www.adskills.com/7-types-of-online-advertising/
Above-the-line-advertsing
Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet
Distribution
Includes two elements:
How a product or brand reaches an audience (web, television, cinema etc)
Its marketing and promotion
Distribution and Consumption
Technological Convergence
Allows audiences to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences.
A black box is a device that supplies us with all of our information and media requirements (e.g. a smartphone).
What is Web 2.0
The dot.com boom (1998-2001) was a huge rise in the number of internet-based companies
There was a shift from Web 1.0 to Web 2.0
It was the possibility of 'staying' online and interacting online which really changed things.
Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user generated content.
Web 2.0 or 'new digital media' shapes the relations of public/private, work/non work, home/outside home.
Mobile phones enhance social connections that have always existed: gossip, making arrangements etc.
How then is social networking different from more ancient forms of networking.
Impact of Online Distribution
Music and television can now be downloaded, streamed or simulcasted at the click of a button- without you ever having to leave your armchair. It is available to you whenever, wherever.
Simulcasting
When a media product is broadcast both online and via a traditional medium at the same time. In television terms, it could refer to programme being broadcast on two different channels
Narrowcast channels-Television channel that distribute special interest (niche) content.
Below-the-line advertising
The distribution of pamphlets, sticker, promotions etc at the point of sale.
Mainstream= An audience that consumes a product that appeals to a wide range of groups and cultures
Niche= The audience of a specialist interest media product that may only appeal to a number of people or those who fall within a specific demographic profile (e.g. age, ethnicity)
Narrowcasting= Aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences
Advertising could be considered in two main ways:
Traditional advertising Print- Posters, Sponsorship, newspaper, magazine, brochures (flyers), business cards, billboards, Radio, Television
Digital Advertising Social media, sponsored ads on Instagram, Company website, pop-up ads, search engine marketing, video ads, email marketing
https://www.adskills.com/7-types-of-online-advertising/
Above-the-line-advertsing
Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet
Distribution
Includes two elements:
How a product or brand reaches an audience (web, television, cinema etc)
Its marketing and promotion
Distribution and Consumption
Technological Convergence
Allows audiences to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences.
A black box is a device that supplies us with all of our information and media requirements (e.g. a smartphone).
What is Web 2.0
The dot.com boom (1998-2001) was a huge rise in the number of internet-based companies
There was a shift from Web 1.0 to Web 2.0
It was the possibility of 'staying' online and interacting online which really changed things.
Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user generated content.
Web 2.0 or 'new digital media' shapes the relations of public/private, work/non work, home/outside home.
Mobile phones enhance social connections that have always existed: gossip, making arrangements etc.
How then is social networking different from more ancient forms of networking.
Impact of Online Distribution
Music and television can now be downloaded, streamed or simulcasted at the click of a button- without you ever having to leave your armchair. It is available to you whenever, wherever.
Simulcasting
When a media product is broadcast both online and via a traditional medium at the same time. In television terms, it could refer to programme being broadcast on two different channels
Narrowcast channels-Television channel that distribute special interest (niche) content.
Below-the-line advertising
The distribution of pamphlets, sticker, promotions etc at the point of sale.
Mainstream= An audience that consumes a product that appeals to a wide range of groups and cultures
Niche= The audience of a specialist interest media product that may only appeal to a number of people or those who fall within a specific demographic profile (e.g. age, ethnicity)
Narrowcasting= Aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences
Excellent notes, Max.
ReplyDeletePersonal timeline of media consumption very detailed as well.
Mr Boon