Max Postyn Media Unit 1

Readership The sun and the daily mail Tablets and broadsheets Content and justification 4 newspapers Listenership on the radio Trends and patterns David Gauntlett (2004) argues that the passive spectatorship model is out-dated; it patronises audiences by assuming that they are all the same. He takes issue with the idea that media texts are solely to blame for societal ills, without taking sociological or psychological problems into consideration. Gauntlett argues, rather, for active audience theory. Vertical integration online and social media services Horizontal integration Distribution TV channels Merchendising etc

Ownership Franchising Call of Duty franchises out to comic books, mega blocks, upper deck board games and action figures (Plan B toys) for compensation to use their ideas. Marketing Strategy But for this year’s CoD title “WWII,” Activision is placing more focus on billboards rather than popular digital platforms.  This is because the first three CoD titles were set in WWII, and news had already leaked that the new game would be set in the same time period.  Billboards also make fans feel more physically connected and involved on the ground with the CoD community, Harvey said . On Wednesday, Michael Condrey and Glen Schofield, the founders and co-studio heads of Sledgehammer Games who developed “WWII,” and Hirshberg will reveal the new game and trailer in a live stream on CallofDuty.com , Facebook, Twitter and Instagram .  On the same day, five billboards will go up in New York City, Los Angeles, London and Paris. There...