Max Postyn Media Unit 1

Radio Platforms Apps- TuneIn radio Online web players Radio- FM, AM Podcasts- audio/visual DAB (Digital Audio Broadcasting, available via a DAB radio) Dedicated station's website Where? Car radio Alexa/Google Home Amazon echo Black box- laptops, tablets, smart phones Television Online Heart has sister channels owned by Global including Heart, Classic, Smooth, Capital, Radio X, LBC, Gold 19 of Heart's 22 channels are owned by Global. The other three- Heart Hertfordshire, North Wales and Yorkshire- are owned by Communicorp and operated under a franchise agreement Above the line traditional advertising Only first names of the presenters connoting an informal feel. Lack of serifs show that the brand is new and hip. The slogan is in capital bold letters to emphasise it. Advertisement on the website. Flowers due to the upcoming Mother's day. Mode of address- The way in which a media product speaks to, or attracts, its audience Sound motif- A sound effect ...

Marketing and Distribution Newspapers make money through selling ad space or through subscriptions in order to compete at other prices (sometimes free) The Sun has a target demographic C2-D Males. They focus on print copies rather than digital copies. Above the line advertising through TV, billboards, puns, word play The Independent- A-C target demographic. Completely digitalised with a paid subscription to have access to the app (daily) which is £5.99 a month Textual Analysis Large font. Barely any text in an attempt to attract viewers. Sexual innuendos and puns are on the cover . The woman on the left is used to appeal to the predominately male audience, The Sun often shows women on its pages who are objectified for the male gaize Independent newspaper comparably has a lot more lettering than The Sun suggesting that it is meant for a higher class of reader who don't rely on pictures and puns to attract their opinion. Newspaper Audiences In total...

Mise-en-scène (what is shown in the shot) Props Setting Blocking (of the set by characters) Colour palette Lighting Hair Makeup Performance Facial expressions Body Language Hand gestures Camera work Shot size- xcu, xu, mcu, ms, mls, ls, xls Camera movement-dolly, crane, tilt (up, down), pan (left, right), handheld, tracking POV shot Camera angle Shot reverse shot Editing Pacing Length of shot Transition- dissolve, fade, straight cut, wipe 180 degree rule Elliptical editing (deliberately cutting things out of film that the audience doesn't necessarily need to see) Sound Diegetic  Ambient sound (background sound), soundscape Foley (artificial sounds made with everyday objects) Non Diegetic (not in the film world) Music (score) Voice over Hyperreal Macro features Narrative Aesthetics (how a film looks and feels) Representation Ideology Genre Stereotype Get Out Genre Horror/Mystery/Thriller (Hybrid) Horror Conventions Genre- stereotype ...

Demographic Get Out 13-20 Year olds Male Black A-C2 Frozen 5-10 Year Olds Female White A-C2 Get Out has a primary audience of 13-20 Black males in the social grades A-C2. As this is a very small percentage of the population would the film be intended for, it would be a niche movie. However, after it was announced that Get Out would be nominated for an Oscar, the hype and therefore the range of people the film would appeal to expanded making the film a lot more mainstream

Tabloid (Redtops) The SunMail (Metro) (The Daily Mirror) The Express Broadsheet Financial Times The Guardian The Telegraph The Independent The Evening Standard

Market Possibilities The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off Gap in the market= The identification of potential customers who are not yet purchasing a product, or the realisation by an institution that there is a need for a new product or brand The target age of Kerrang!   is 15-24, giving a mean age of 19.5 years old. The gender ratio is fairly equal showing 41% of audiences equal. The age audience of Kerrang!  ranging from 15-65+

Key Words Masthead Puff Main image Skyline Main article headlines Pull quotes Of the Kerrang! covers show the majority have an emphasis on the colour red either in the font of the texts, the background or of the artist depicted. This would most likely be used to gain the attention of its audience as well as to create connotations of blood (it is a heavy metal magazine). The target demographic of the magazine would most likely be adolescent boys. The main image of the magazine's covers is a medium shot in an attempt to show their vast superiority of importance compared to everything else on the cover and therefore the world. A san serif font has been used as its meant to be a modern magazine.

Advertising Digital-Online/social media Traditional-print, radio, TV Above/below the line Cross media Synergy " Under our ownership Kerrang ! will take its rightful place at the heart of a global digital community of like-minded spirits. The platforms are there and, thanks to our recent experience with Mixmag , we know how to use them. Bauer Media will retain the rights in the UK and Europe "to continue broadcasting Kerrang ! Radio and Kerrang ! TV" . Perkins said that it was important to keep Kerrang ! in print "as the soul of the brand" , as Mixmag has done, but "we’ll move to a digital video-first strategy with Facebook and Google to build an international audience" . He added that moving Kerrang ! from a weekly to a monthly made sense as it was a better use of editorial resources : " The monthly frequency suits these ‘passion’ magazines," he said. " It doesn’t need to be a weekly because news in this area has g...

Vladimir Propp was a Russian scholar. He analysed plot components of Russian folk tales to identify their basic narrative element. He looked at 100 folk tales and came to the conclusion that there were 31 plot elements, which he called functions. He also found that there were 8 character types Villain Helper Princess or prize Her father he donor The hero The false hero Dispatcher Levi Strauss' Binary Opposition Narrative tension is based on opposition or conflict. This cam be as simple as two characters fighting, but more often functions as an ideological level. Verisimilitude How real the world of the story appears to the audience- is it believable, for example Diegesis/diegetic world The world in which the film takes place Juxtaposition Placing one object next to another to create meaning Narrative Theory Theories that categorise narratives and find features to common them Action+Enigma Codes-Roland Barthes Action codes-what will happen next... She f...