Max Postyn Media Unit 1

An independent film is a film made by a team who don't belong to a studio but have received funding by one or many Top Ten Indie Films: Napoleon Dynamite Kings of Summer Lady Bird Brigsby Bear Boyhood Pulp Fiction 500 Days of Summer The Way Way Back Beautiful Boy Call Me By Your Name

Disney is a conglomerate company Frozen was produced by Walt Disney Animation Studios, and released by Walt Disney Pictures. Therefore, the company has complete control over the film from inception to release, and have access to multiple platform for cross-promotion and synergy. Joint Venture Pros Both companies have gotten brand recognition Independent company gets more money for the project Could help with advertising/distribution Money will expand the independent company Cons Company giving additional funds could potentially have a higher percentage of control than whats fair Company could take a higher percentage of profits Cinema Marketing Paid YouTube link+influencers Billboards (Underground) Bus advertising Social Media- Instagram/Snapchat Word of mouth Who you follow TV Trailers Free newspapers Film magazines Print Reviews imDb.com Cinema foyer Frozen Marketing Campaign Made the advertisement seem that it was more meant for children than adults....

Have dry runs of the show and see what the audience likes Online survey from my primary target audience Ask the public what they find appealing about other talent shows Focus group about a small part of the finished product and their thoughts on it and how it can be improved Qualitative=Typically descriptive, in-depth data used to find out how people think about a given product Quantitative=Data that can be measured numerically (e.g. the number of people who watch a given television show) Qualitative Data Questions that allow people to write extended responses. This type of data can be used to identify likes and dislikes, trends etc. This type of questioning is typically open-ended Quantitative Data Closed questions, typically in the yes/no tick-this-box form of response These can easily be transformed into graphs. One common example is the Liker Scale- a sliding scale enabling interviews to rate their responses from, for example, 'strongly agree' to 'strongl...

Narrowcast channels-Television channel that distribute special interest (niche) content. Below-the-line advertising The distribution of pamphlets, sticker, promotions etc at the point of sale. Mainstream= An audience that consumes a product that appeals to a wide range of groups and cultures Niche= The audience of a specialist interest media product that may only appeal to a number of people or those who fall within a specific demographic profile (e.g. age, ethnicity) Narrowcasting= Aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences BARB= Broadcasters Audience Research Board. They collate viewing figures for all major UK broadcasters such as BBC, ITV and Sky Psychographics= Profiling of audiences based on personal beliefs, values, interests, and lifestyle The NRS social grades are a system of demographic classification in the UK. Uses and Gratifications Audience needs= why people consume media, to entertain, to e...

Payments from brands in return for their placement of promotional material on pages or during production- could be in the form of commercial breaks, or via product placement Advertising could be considered in two main ways: Traditional advertising Print- Posters, Sponsorship, newspaper, magazine, brochures (flyers), business cards, billboards, Radio, Television Digital Advertising Social media, sponsored ads on Instagram, Company website, pop-up ads, search engine marketing, video ads, email marketing https://www.adskills.com/7-types-of-online-advertising/ Above-the-line-advertsing Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet Distribution Includes two elements: How a product or brand reaches an audience (web, television, cinema etc) Its marketing and promotion Distribution and Consumption Technological Convergence Allows audiences to access media content from multiple pl...

Media Institution Ownership Public Service Broadcasting: PSB means that programmes are made for the public. There are no advertisements. Public service broadcasters generally transmit priming that aims to improve society by informing viewers. Public service broadcasters also strive to entertain their viewers. The BBC is a good example of a Public Service Broadcaster. Remit → The Responsibility of a programme. BBC Remit - To enrich people's lives with programmes and services that inform, educate and entertain. 'To reflect the UK, its culture and values to the world'. 75% of the BBC's funding comes from the licence fee (currently £154.50 and £52 for a black and white TV licence). The remains income comes from commercial activities such as... Worldwide sales of its programmes. Publication such as Radio Times, Good Food, etc. Cross-media Organisation: The BBC is a cross-media organisation - one of the largest i...