TV Audiences

Narrowcast channels-Television channel that distribute special interest (niche) content.
Below-the-line advertising
The distribution of pamphlets, sticker, promotions etc at the point of sale.
Mainstream= An audience that consumes a product that appeals to a wide range of groups and cultures
Niche= The audience of a specialist interest media product that may only appeal to a number of people or those who fall within a specific demographic profile (e.g. age, ethnicity)
Narrowcasting= Aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences

BARB= Broadcasters Audience Research Board. They collate viewing figures for all major UK broadcasters such as BBC, ITV and Sky
Psychographics= Profiling of audiences based on personal beliefs, values, interests, and lifestyle
The NRS social grades are a system of demographic classification in the UK.

Uses and Gratifications
Audience needs= why people consume media, to entertain, to educate etc
Uses and gratifications Theory= assumes audiences actively seek out media to satisfy individual needs
The uses and gratifications theory looks for three things:

1.What do people do with the media?2.What are their underlying motives for using said media?3.What are the pros and cons of this individual media use?



 Why/How we consume media
Information
Personal Identity
Integration and social interaction (personal relationships)
Entertainment
Education
Escapism

 Information=finding out about relevant events and conditions in immediate surroundings, society and the world
Seeking advice on practical matters or opinion and decision choices
Satisfying curiosity and general interest
Learning; self education
Gaining a sense of security through knowledge

 Personal identity=Finding reinforcement for personal values
Finding models of behaviour
Identifying with valued others (in the media)
Gaining insight into oneself

Entertainment= Escapism, or being diverted, from problems
Relaxing
Filling time
Emotional release
Sexual gratification

Integration and social interaction=Gaining insight into circumstances of others; social empathy
Identifying with others and gaining a sense of belonging
Finding a basis for conversation
Having a substitute for real-life companionship

Comments

  1. JCoSS Media DeptFebruary 26, 2019 at 5:09 AM

    You need to include your analysis of a graph or infographic from the BARB website. This is the kind of skill you will need for the exam.
    Mr Boon

    ReplyDelete

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