TV Research Data
Have dry runs of the show and see what the audience likes
Online survey from my primary target audience
Ask the public what they find appealing about other talent shows
Focus group about a small part of the finished product and their thoughts on it and how it can be improved
Qualitative=Typically descriptive, in-depth data used to find out how people think about a given product
Quantitative=Data that can be measured numerically (e.g. the number of people who watch a given television show)
Qualitative Data
Questions that allow people to write extended responses. This type of data can be used to identify likes and dislikes, trends etc.
This type of questioning is typically open-ended
Quantitative Data
Closed questions, typically in the yes/no tick-this-box form of response
These can easily be transformed into graphs.
One common example is the Liker Scale- a sliding scale enabling interviews to rate their responses from, for example, 'strongly agree' to 'strongly disagree'Audience feedback might be used to exploit a gap in the market, whereby a group of potential customers are identified who are not yet consuming a product
Likewise, market possibilities might be identified for existing brands to expand- through a spin-off, for example
I'm making a new season of Two and a Half Men
Ten Qualitative Questions
1) Why did you enjoy Two and a Half Men?
2) Did you ever stop watching Two and a Half Men and if so, at what point?
3) Who was your favourite character and why?
4) What do you think was the biggest mistake that occurred during the show?
5) Did you prefer Charlie Sheen or Ashton Kutcher and why?
6) Were there any jokes in the show that you found repetitive and/or unoriginal
7) Do you think there is a show that has replaced Two and a Half Men?
8) How much do you think Charlie Sheen should get paid per episode (He got over $2 million an episode)
9) Is there someone else you would have wanted to see replace Charlie Sheen in 2011 and if so who and why?
10) Do you think your parents would e fine with you watching Two and a Half Men?
Ten Quantitative Questions
1) What is your favourite TV genre?
2) On what platform do you usually watch television shows e.g Cable, Streaming Services
3) How long would you like the episodes to be?
A. 20-25 Minutes
B 25-30 Minutes
C 30-35 Minutes
D 35-40 Mintes
4) What is your current favourite TV show?
5) Have you ever watched a Mini TV series (short episodes)?
6) Would you like to see Two and a Half Men return for another season?
7) Did you watch Two and a Half Men
8) At what time do you usually watch TV?
9) On what platform do you usually watch TV (Cellphone, Laptop, Television, Tablet)
10) Do you think a streaming service should pick it up?
Online survey from my primary target audience
Ask the public what they find appealing about other talent shows
Focus group about a small part of the finished product and their thoughts on it and how it can be improved
Qualitative=Typically descriptive, in-depth data used to find out how people think about a given product
Quantitative=Data that can be measured numerically (e.g. the number of people who watch a given television show)
Qualitative Data
Questions that allow people to write extended responses. This type of data can be used to identify likes and dislikes, trends etc.
This type of questioning is typically open-ended
Quantitative Data
Closed questions, typically in the yes/no tick-this-box form of response
These can easily be transformed into graphs.
One common example is the Liker Scale- a sliding scale enabling interviews to rate their responses from, for example, 'strongly agree' to 'strongly disagree'Audience feedback might be used to exploit a gap in the market, whereby a group of potential customers are identified who are not yet consuming a product
Likewise, market possibilities might be identified for existing brands to expand- through a spin-off, for example
I'm making a new season of Two and a Half Men
Ten Qualitative Questions
1) Why did you enjoy Two and a Half Men?
2) Did you ever stop watching Two and a Half Men and if so, at what point?
3) Who was your favourite character and why?
4) What do you think was the biggest mistake that occurred during the show?
5) Did you prefer Charlie Sheen or Ashton Kutcher and why?
6) Were there any jokes in the show that you found repetitive and/or unoriginal
7) Do you think there is a show that has replaced Two and a Half Men?
8) How much do you think Charlie Sheen should get paid per episode (He got over $2 million an episode)
9) Is there someone else you would have wanted to see replace Charlie Sheen in 2011 and if so who and why?
10) Do you think your parents would e fine with you watching Two and a Half Men?
Ten Quantitative Questions
1) What is your favourite TV genre?
2) On what platform do you usually watch television shows e.g Cable, Streaming Services
3) How long would you like the episodes to be?
A. 20-25 Minutes
B 25-30 Minutes
C 30-35 Minutes
D 35-40 Mintes
4) What is your current favourite TV show?
5) Have you ever watched a Mini TV series (short episodes)?
6) Would you like to see Two and a Half Men return for another season?
7) Did you watch Two and a Half Men
8) At what time do you usually watch TV?
9) On what platform do you usually watch TV (Cellphone, Laptop, Television, Tablet)
10) Do you think a streaming service should pick it up?
Quantitative questions need to be developed. Remember that for this type of question, every one needs to be accompanied by a list of options as well. So, for "What is your current favourite TV show?", you need to provide a list of options, otherwise it's too open-ended, and the data would be unusable.
ReplyDeleteMr Boon