TV Ownership


Media Institution Ownership


Public Service Broadcasting:
  • PSB means that programmes are made for the public. There are no advertisements.
  • Public service broadcasters generally transmit priming that aims to improve society by informing viewers.
  • Public service broadcasters also strive to entertain their viewers.
  • The BBC is a good example of a Public Service Broadcaster.
  • Remit → The Responsibility of a programme.
  • BBC Remit - To enrich people's lives with programmes and services that inform, educate and entertain.
  • 'To reflect the UK, its culture and values to the world'.
  • 75% of the BBC's funding comes from the licence fee (currently £154.50 and £52 for a black and white TV licence).
  • The remains income comes from commercial activities such as...
    • Worldwide sales of its programmes.
    • Publication such as Radio Times, Good Food, etc.

Cross-media Organisation:


  • The BBC is a cross-media organisation - one of the largest in Europe. This means it is vertically and horizontally integrated.
  • Vertical Integration = In which a media company has the ability to control the production, distribution and exchange (consumption) of a product.
  • Horizontal Integration = In which a media company has a number of subsidiary companies that are used to support the marketing of its products.

  • Synergy = Companies that are both vertically and horizontally integrated are able to create synergy across their output. This means they are able to promote their output - for example, Doctor Who - in an efficient and profitable manner, whilst at the same time creating a recognisable brand.
  • ITV, launched in 1955, it is the oldest commercial network in the UK. It was established in order to provide competition to BBC Television (established in 1932). Currently, 47.6% of the UK TV advertising market is owned by ITV. 21 million people are registered users of the ITV hub.
  • The aim of commercial station (ITV, 5 and SKY) is to provide popular shows that attract an audience - therefore leading to higher prices when advertising is sold. All commercial terrestrial stations (ITV, 5) are funded by advertising.

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